Nice'n Easy Permanent colour #10A Natural Ultra Light Ash Blonde (Former shade #88)

Believe me when I say I have tried and tested pretty much every blonde hair dye out there! My hair is naturally a ashy dark blonde. I used it today and was surprised with not just the great natural colour, but how soft and silky my hair was. It didn't...

This is a wonderful hair dye its never let me down, my hair feels soft and nourished. Beautiful colours too.

Absolutely love this hair colour. So easy to use, and definitely no brassiness. Can't recommend it highly enough.

A new shade for me, much lighter than my usual medium blonde. It's a summery shade with ash blonde highlights. I do recommend it.

Although the numbers have changed they are far more logical now.