I bought this in the hopes it would turn my hair a lovely purple. I stripped my hair back from dark brown and applied it to light brown hair. It turned it dark brown

Great product. Easy to follow instructions and mixing. The example photos on the box are Accurate and product gives a beautiful, deep colour

This product was so easy to apply and I can tell it will last a very long time

I always use XXL schwarzkopt as I love the bold colours. This one did not disappoint! Not too dark, and love the purple when the light hits it. Only negative is that when you wash your hair it does stain the towels for a few weeks but doesn't bother me...

I've tried many purples from different brands but I've always found this to work best with my brunette hair, I love the smell of it and the colour it comes out on my hair.

I absolutely love this colour it smells gorgeous when applying it and after you've rinsed it out. The best bit about it is it covers my dark brown roots and is permanent

Amazing colour! I kind of experimented by putting this on my almost black hair and it turned out like a red wine colour in the sunlight. It was honestly completely back in dim lighting but i expected it. The only thing about this colour was the smell,...