Toshiba 40CV550A LCD television

Low power consumption, crisp 1080p detail reproduction, good price

No 100Hz technology, overly bright back-light by default

As a simple, entry-level 1080p LCD television, Toshiba's 40CV550A is a good product. Its lack of 100Hz motion compensation may deter enthusiasts and the need to tweak display modes to achieve the best picture quality might be confusing for novice users.

Low power consumption, crisp 1080p detail reproduction, good price

No 100Hz technology, overly bright back-light by default

Low power consumption, crisp 1080p detail reproduction, good price

No 100Hz technology, overly bright back-light by default

As a simple, entry-level 1080p LCD television, Toshiba’s 40CV550A is a good product. Its lack of 100Hz motion compensation may deter enthusiasts and the need to tweak display modes to achieve the best picture quality might be confusing for novice users.